Services
Revenue outcomes for leaders who own the number
One methodology and four ways to work together, for CEOs, Founders, and CROs of VC- and PE-backed companies. Every engagement is pointed at the same result: more revenue won, kept, and expanded, with the numbers agreed up front and owned by your team.
The methodology
The Growth Connection Framework
Five connected stages. Each one builds on the last, so growth stops being a set of isolated fixes and becomes one revenue motion.
- 01
Audit
Map how revenue actually moves today, every function, handoff, and data source, so leaks stop hiding in plain sight.
- 02
Analyze
Size the leaks in dollars: pipeline dropped at handoffs, win rate lost to poor qualification, expansion never asked for.
- 03
Prioritize
Sequence by revenue impact and effort, so early wins fund the next moves and show up inside a quarter or two.
- 04
Connect
Align incentives, shared KPIs, and operating rhythms across sales, customer success, partners, and product, with marketing as a connected partner.
- 05
Accelerate
Tune against agreed metrics and transfer ownership until the number holds without us and keeps compounding.
Running through every engagement: decision-ready visibility. Where revenue leaks, which partners convert, and early warning signals before the quarter slips. Not dashboards for their own sake; intelligence that changes what you do next.
Engagement models
Four ways to work together
Models 1 to 3 are fixed-scope projects with a defined start and finish. Model 4 is ongoing: embedded, fractional revenue leadership run week to week. In every model the deliverables are the means; the result is pipeline built, a team built to run it, and revenue increased. Built for CEOs, Founders, and CROs who need the number to move, not another deck.
Model 1 · Fixed scope
Function-Specific Growth Optimization
8 to 12 weeks
One function is clearly costing you revenue, so we fix that one. Common starting points: working out which channels actually pay back, turning signed partners into real lead flow, rebuilding sales effectiveness and enablement with pipeline discipline to make it stick, or putting measurement in place where there is none.
The result: The deliverable is the fix; the result is more pipeline out of that function and increased revenue the business can defend.
Best for: One function is clearly the constraint on revenue.
Model 2 · Fixed scope
Connected Growth Systems Implementation
12 to 16 weeks
Two or three functions are each doing their job while revenue falls between them. We rebuild the handoffs, agree on one set of numbers everyone is held to, and give you an honest read on where the remaining efficiency sits.
The result: The deliverable is the connected system; the result is pipeline that converts across handoffs, a team that runs it, and increased revenue.
Best for: Functions each hit their own number while revenue leaks between them.
Model 3 · Fixed scope
Complete Growth Transformation
20 to 26 weeks
The whole motion is expensive and unpredictable, so we rebuild it end to end: how growth is run across every function, how it is measured, and how it keeps running when leaders change. What comes out is growth your board can plan on.
The result: The deliverable is the architecture; the result is increased revenue your board and sponsor can plan on.
Best for: Growth is expensive and unpredictable across the whole motion.
Model 4 · Ongoing
Fractional Revenue / COO Leadership
Ongoing, part-time embedded engagement
The same framework, run as a standing operating rhythm with Aliado in the seat week to week rather than handing a project off. Strategy and roadmap are owned on an ongoing basis; full build and execution beyond strategy is scoped separately.
The result: The deliverable is the seat and the operating rhythm; the result is pipeline built, a team built to run it, and revenue increased quarter over quarter.
Best for: Companies that want continuous, embedded revenue leadership rather than a defined problem solved and handed over.
Where the work lands
Start where revenue is leaking
Pick one function and we rebuild it. Pick two or three and we connect them into one motion. Either way, you get defined deliverables and the revenue outcome the work will be judged on, agreed before it starts. No open-ended retainers, no discovery phase that eats the quarter.
Partner Programs
Make partners a lead-generation channel you can count.
We build the program end to end: partner ICP and growth-goal compatibility, customer overlays that match partner reach to your account base, and alliances chosen to fill one another's product gaps. An account executive field engagement model puts the motion in the field, with compensation tied to real results and activity metrics that drive the science of sales, not undefined relationship meetings. Product is integrated into the partner ecosystem to drive scale. You get the tier structure, shared economics, joint account plans, enablement, and one definition of a qualified deal, so partners produce leads sales counts on the same terms as direct.
Partner-sourced leads · leads that cost less than direct · new pipeline coverage
Best for: Sponsor-backed companies with signed partners but no lead flow from them.
Build a partner programSolutions Consulting
Win more of the deals worth winning.
We build or rebuild your presales motion around intentional discovery that uncovers the business problem worth solving, storytelling that ties your solution to buyer impact, and technical validation, scoping, and proposal standards that protect delivery margin. Solutions Architects extend the motion past the win, connecting client systems into an expanded growth channel that scales revenue post close and protects renewals. The result: presellers who make the business case instead of running demos, fewer late-stage losses, and higher win rate on qualified deals.
Higher win rate · post-close revenue growth · renewals that hold
Best for: Teams losing deals late, or winning deals that go sideways after signature.
Scope a solutions consulting buildCustomer Success
Keep and grow the revenue you already won.
We build the motion that keeps and grows won revenue: onboarding, adoption milestones, a shared definition of a healthy account, and renewal and expansion plays in one sequence, so churn risk surfaces months early and expansion becomes a planned revenue line, not a surprise.
Revenue kept · churn visible early · planned expansion
Best for: Companies with strong acquisition and unpredictable renewals.
Design your customer success motionSales Effectiveness
Turn talkers into sellers who find the pain.
We install the selling system your team keeps running after we leave: qualification standards that separate real deals from wishful ones, deal inspection that catches trouble early, and an ongoing coaching rhythm across the whole team. Sellers move from talking about your product to discovering true business pain, so the forecast tightens and the number stops depending on a handful of hero sellers.
Higher win rate · trusted forecast · consistent conversion across the team
Best for: Teams with pipeline but unpredictable conversion and a forecast nobody trusts.
Raise your team's win rateM&A Services
Protect the revenue you paid for.
Commercial diligence before the deal closes and revenue integration after it: an honest assessment of the acquired revenue motion, customer and partner overlap, and integration sequencing that keeps customers, renewals, and cross-sell on the deal model. Built from a global, cross-border integration perspective across HR and EOR, and shaped by Alexandria's firsthand seat on the senior leadership team through her company's own acquisitions and synergy strategies, so the revenue you paid for survives the handover.
Retained acquired revenue · realized cross-sell · faster synergy capture
Best for: Acquisitive companies, or teams absorbing a domestic or cross-border acquisition that hasn't landed.
Plan an integrationEvery one of these lines is a function Alexandria has built, run, and rebuilt firsthand inside a scaling company. That experience shapes how the work is scoped; the deliverable and the revenue outcome are what you buy.
Typical outcomes
The numbers a CEO or CRO reports to the board
- Pipeline built, better-qualified opportunities, with fewer deals lost late or written off after signature
- Revenue won, more of the right deals closing, in the segments that actually pay back
- Revenue kept and expanded, quarter over quarter, with churn visible long before it lands
- Growth that costs less, spend pointed at the channels that actually return it
- Partner-sourced leads counted on the same terms as direct, not celebrated, counted
- A team built to run it, results that survive leadership transitions, owned by your team, not by advisors
Why this is different
Not a RevOps shop. Not a management consultancy.
| RevOps Consultants | Management Consultants | Aliado Advisory | |
|---|---|---|---|
| Focus | Sales process optimization | Strategic recommendations | Connected growth transformation |
| Scope | Single function | High-level analysis | Cross-functional systems |
| Approach | Tactical execution | Advisory only | Implementation + strategy |
| Accountability | Process metrics | The recommendation | The revenue number itself |
Start a conversation
Not sure which engagement fits?
Tell me which number you need to move this year and I'll recommend the starting point with the fastest return.
Prefer email? alexandria@aliadoadvisory.com